Soo Co-op Credit Union Honored with Distinguished MemberXP™ ‘Best of the Best’ Award

Soo Co-op Credit Union is honored to announce that it has been recognized as a recipient of the prestigious 2025 Best of the Best award, presented by MemberXP, a leading customer experience program offered through CUSG. This notable accolade celebrates credit unions that are committed to delivering exceptional service and member experiences.

“The Best of the Best award reflects our unwavering commitment to putting our members first and enhancing our services. We are honored to receive this recognition,” said Lynda Ellis, CEO/President of Soo Co-op Credit Union. “This achievement is a testament to the dedication and passion of our entire team, who work tirelessly to provide meaningful experiences for those we serve.”

The 2025 MemberXP ‘Best of the Best’ Awards are based on insights from more than 2.6 million data points, reflecting the experiences of around 8.6 million credit union members. This comprehensive evaluation process utilizes key performance metrics, including Net Promoter Score (NPS) and Member Effort Score (MES), allowing data experts to analyze and validate results meticulously. Recognition is given to the top 25% of performers across various experiential categories, with our credit union earning top honors in Best Transaction Experience and Best Consumer Loan Experience.

The distinguished award was presented in February as an annual recognition by CUSG, honoring credit unions that consistently excel in delivering exceptional service.

For more information about Soo Co-op Credit Union and our commitment to exceptional member service, please visit us at www.sooocoop.com or 906-632-5300.